DeepScore CEO Shirabe Ogino said that the app is based on more than 200 studies about the link between dishonesty, micro-movements and stress.
"When you tell a lie, you feel stress, your eye or mouth moves and your voice will skew," Ogino said in a statement.
The firm claims that the app can determine lies with a 70 percent accuracy and a 30 percent false-negative rate. If the app thinks that the customer lied to any of the questions, it will alert companies to increase fees or conduct additional examinations.
But AI experts have reservations about the new product. Rumman Chowdhury, founder of algorithmic bias auditing platform Parity AI, thinks that the app may be biased against people with tics and anxiety. She said that while there are general behavior patterns when lying, these are not always true for everyone.
"I might touch my nose because it's a nervous tic that I've developed. It doesn't mean that I'm lying," Chowdhury told Motherboard. She added that many of the studies cited by the firm addressed the correlation of facial movements with stress, not lying per se.
Amos Toh, an AI researcher for Human Rights Watch, raised similar concerns.
“The serious concern I have about this kind of technology is that there is simply no reliable science to indicate that people's facial expressions or the inflections of their voice are proxies for their internal mental and emotional states," Toh said.
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