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Noem launches ad campaign warning illegal immigrants: “We will hunt you down”
By isabelle // 2025-02-20
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  • Homeland Security Secretary Kristi Noem launches a $200 million ad campaign warning migrants to leave or face deportation.
  • The campaign targets both potential illegal entrants and criminals already in the U.S., with a stern message from Noem.
  • Border arrests have dropped to a record low, while interior arrests by ICE have surged by 137% under Trump’s directives.
  • The campaign is part of broader efforts to secure the border and reduce crime, including military deployment and construction of the border wall.
Homeland Security Secretary Kristi Noem has launched a $200 million ad campaign warning migrants to “leave now” or face deportation. The campaign, which began airing nationwide and internationally on Monday, features Noem delivering a stern message on behalf of President Donald Trump: “If you are considering entering America illegally, don’t even think about it.” The ads, which will run on TV, radio, and digital platforms, are part of the Trump administration’s aggressive efforts to secure the border and reduce crime by targeting illegal immigrants, particularly those with criminal records. Noem’s chilling warning—"We will hunt you down"—comes as the administration ramps up deportation operations and interior enforcement, signaling a departure from the Biden era’s lax immigration policies.

A strong message to criminals

Noem’s campaign is not just a warning to those considering illegal entry but also a direct message to criminals already in the U.S. “Criminals are not welcome in the United States,” she declared in the ad. “If you come here and break our laws, we will hunt you down.” The campaign’s timing aligns with a significant drop in illegal border crossings. According to Tom Homan, Trump’s Border Czar, only 229 migrants were arrested for illegal entry on Sunday, February 17—a record low since Homan began his career in 1984. Homan also noted that interior arrests by Immigration and Customs Enforcement (ICE) have surged by 137% under Trump’s directives, with arrests of convicted criminals and suspected gang members doubling since the president’s inauguration. The administration’s tough stance appears to be having an impact beyond U.S. borders. Authorities in Honduras have reported groups of migrants turning back south, abandoning their attempts to reach the U.S.

A multi-million dollar warning

The $200 million ad campaign, funded by the Department of Homeland Security (DHS), has drawn scrutiny for its hefty price tag. Critics question the allocation of such a large sum amid budget cuts to other federal agencies, including the Education Department and the Centers for Disease Control. However, DHS officials defend the spending, calling it a necessary investment in national security. “The fact that millions of illegal aliens, including tens of thousands of criminal aliens, are in our country is an urgent threat to the safety of Americans, our homeland, and national security,” a DHS spokesperson said. The ads, produced by Louisiana-based People Who Think LLC and Virginia-based Safe America Media LLC, are hyper-targeted to reach illegal immigrants both domestically and abroad. They will air in multiple languages and dialects, with a focus on social media, text messages, and digital platforms.

Restoring safety and order

Noem’s campaign is part of a broader effort by the Trump administration to restore order at the border and reduce crime. Since taking office, the administration has deployed the military to the border, restarted construction of the border wall, and ended Biden-era parole programs that allowed migrants to enter the U.S. without proper documentation. At her confirmation hearing, Noem emphasized that border security is a “top priority” for the administration. “Under President Trump, we are defending American families and restoring their safety,” she said. “If you try to enter illegally, you will be caught, you will be removed, and you will never return.” The administration’s efforts have been praised by law enforcement officials and border security experts. As the Trump administration continues its crackdown on illegal immigration, this ad campaign serves as a warning to those considering breaking U.S. immigration laws. With arrests at the border plummeting and interior enforcement on the rise, the administration is making good on its promise to secure the border and protect American families. While the campaign’s cost has raised eyebrows, its message is clear: America’s borders are closed to lawbreakers, and those who defy the law will face the consequences. Sources for this article include: Breitbart.com DailyMail.co.uk FoxNews.com DHS.gov
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